Hello there
TONY THANG
Marketing Generalist
A Full-Stack Marketer who has worn many hats, from crafting content and managing social channels to running ads and planning big-picture strategies. Having experienced different sides of marketing, I know exactly how the puzzle pieces fit together to build a strong brand presence and drive real growth
Work History
01
Content & Social Media Executive
Content Marketing, Social Media Marketing, Event Marketing
Jan 2020 - Fer 2022
Kickstarted the marketing journey by crafting engaging content and managing vibrant social media communities. Successfully coordinated both online campaigns and offline promotional events, driving initial brand awareness and fostering strong customer engagement.
Ho Chi Minh City
02
Digital & Performance Marketer
Digital Marketing, Performance Marketing, Partnership & Affiliate Marketing
Jun 2021 - Aug 2022
Transitioned into a data-driven role to maximize ROI. Managed ad budgets across various digital platforms, optimizing for the lowest CPA. Built and nurtured strong partnership and affiliate networks, creating scalable channels for user acquisition and direct sales.
Ho Chi Minh City
03
Web3 Marketing Specialist
Web3/Crypto Marketing, E-commerce Marketing (áp dụng cho NFT/Marketplace)
2022 - 2023
Fully transitioned into the blockchain industry, showcasing deep expertise in Web3/Crypto Marketing by executing successful Token Generation Events (TGE), viral airdrop campaigns, and building highly engaged decentralized communities on Discord and X (Twitter). Ingeniously adapted E-commerce Marketing frameworks to drive trading volume, optimize storefront visibility, and boost user acquisition for NFT marketplaces and decentralized applications (dApps).
Ho Chi Minh City
04
Web3 Growth & Product Marketer
Growth Marketing, Product Marketing, AI Marketing & Automation
Jun 2017 - Aug 2018
Drove massive user adoption for GameFi and DeFi ecosystems utilizing specialized Growth Marketing tactics and on-chain data analysis. Displayed strong Product Marketing acumen by defining clear token utilities and orchestrating successful Go-To-Market launches for complex Web3 products. Successfully integrated AI Marketing & Automation tools to scale community outreach, automate airdrop filtering, and hyper-personalize user journeys across Web3 touchpoints.
Ho Chi Minh City
05
Head of Web3 Marketing / Strategy Lead
Marketing Strategy, Brand Marketing
Dec 2018 - Present
Formulating and executing the overarching Marketing Strategy for a tier-1 Web3 project, perfectly aligning tokenomics with long-term user retention and global market expansion. Demonstrating advanced Brand Marketing capabilities by establishing unwavering trust, navigating bear market volatility, and elevating the project's thought leadership to secure strategic partnerships and Tier-1 exchange listings.
Ho Chi Minh City
Tools
Framer & Midjourney
Mirror.xyz & GitBook
Meta, GG, TikTok & X Ads
Nansen & GA4
Discord & Telegram
Discord & Telegram
Skills
Marketing Planning
Product Marketing
Product Design
Go-To-Market (GTM)
Web3 Strategy
Global BD
Performance Ads
Growth Hacking
Brand Marketing
Community Growth
Education
Civil Engineering
Nha Trang University
Nha Trang, Vietnam
2014 - 2018
Languages
Vietnamese
Native
English
Working Proficiency
Achievements
Leveraged a robust background in traditional marketing to drive sustainable growth for emerging Web3 and blockchain projects. Orchestrated end-to-end marketing plans and product design initiatives that successfully launched multiple product lines across diverse markets. By combining Web2 performance marketing discipline with Web3 growth hacking and global BD networking, I consistently scaled active user bases by up to 40% quarterly while keeping customer acquisition costs 15% below the industry average.